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On Page Optimization
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On Page Optimization involves employing a series of techniques in order to enable your web page to climb to a higher ranking on the SERPs (search engine results pages). On page factors are directly related to the content and structure of your website. On Page Optimization allows for a higher page ranking based on a specific keyword or key phrases entered by an internet user. This process identifies those keywords that will benefit a particular website and uses them in such a way that it gets a higher page ranking when those keywords are searched.
The Features of On Page Optimization
Title Tag:
The title tag needs to be the catchiest element of your website. This is the area of a web page where a text showing the title of the website is placed, located at the very top of the web browser window. Search engines use title tags to make a link in search results.
Meta Tag description:
A Meta Tag Description is a part of web page coding which provides a basic description of the website. It chronicles, in brief, the subject matter of your website. A Meta Description Tag should always contain information strictly relevant to the content of your website, as it plays a vital role in web page ranking.
Meta Tag Keywords:
Meta Tag Keywords play a similar role as a Meta Tag Description in highlighting the importance of a website. Thus, it’s an add-on component that helps in bringing in traffic.
Keyword Density:
The frequency in which keywords appear within the content of a web page is commonly referred to as Keyword Density. Ideally, keywords should constitute between 2% and 8% of the text in order to achieve good page ranking. This technique is the backbone of Search Engine Optimization. We draft the content in such a manner that the keywords are intact and are non-repetitive.
HTML Codes
Search engines attach great value to text in HTML tags such as H1, H2, and H3 etc. H1 represents the most important section of your page. The purpose of HTML tags is make your website easily maneuverable and comprehensive. H1, H2 and H3 tags should be snappy and symbolize the page content correctly.
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